It's time for the 3rd edition of 'Marketing Made Simple' - our end-of-year special!
Can you believe we’re wrapping up 2024? It’s the perfect time to gear up for an amazing 2025! If the thought of creating a marketing plan feels overwhelming, don’t worry – I’ve got you covered.
1. Reflect on 2024: Learn From What Worked.
Take a moment to celebrate your wins and learn from the misses. Did certain campaigns or channels shine? Were there efforts that didn’t quite hit the mark?
2. Set Goals the SMART way!
Examples:
- Forget about vague goals. Instead, aim for SMART ones – Specific, Measurable, Achievable, Relevant, and Time-bound.
- Grow your Instagram following by 1,000 by Q1.
- Launch a newsletter and hit 500 subscribers by Q2.
- Boost repeat customers by 15%.
3. Understand your Customers
Who are you trying to reach? Knowing your ideal customer (your 'avatar') is key. Ask:
- How old are they? Where do they live?
- What are their interests?
- What problems can your product solve for them?
4. Pick a few Marketing Channels that PERFORM for YOU
You don’t need to be everywhere. Focus on 2-3 channels where your audience spends time – whether that’s Instagram, email, or even TikTok.
5. Plan Ahead With a Content Calendar
Consistency is everything. Create a simple calendar:
- Mix educational, promotional, and engaging posts.
- Highlight key dates like product launches or holidays.
- Align your content with the key sales period to bring the desired ROI.
6. Be smart with your Budget
- Even a tight budget can go a long way. Start small with ads, try out collaborations, or invest in affordable tools like Canva for your designs.
7. Track, Learn and Adjust
Keep an eye on what’s working and what’s not. The best plans evolve with data.
Let’s make 2025 your best year yet! What’s your top marketing goal for the new year? Drop it in the comments – I’d love to hear and hel you out and make it simple for you. :)