Driving Growth Through Targeted Digital & Performance Marketing
Sector: Food & Retail
Problem Statement
The client faced challenges in driving in-store footfall as well as improving brand awareness and engagement across digital & social channels. The lack of an integrated performance marketing approach hindered their ability to effectively reach and engage their target audience, resulting in missed revenue opportunities and slow digital community growth.
Strategy & Execution
Targeted Digital & Performance Marketing Campaigns
Implemented Google Local, Display, and Search campaigns to drive in-store footfall and increase sales.
Brand Awareness Campaigns
Launched prospecting ads, SEO, SEM, Instagram & Facebook campaigns, Display Ads, and Dynamic Ads to enhance brand awareness and attract unique website users.
Optimizing Content
Partnered with agencies to optimize content and ad strategies, ensuring improved campaign performance.
Expanding Social Media Channels
Introduced TikTok and Instagram Reels, leading to increased brand footprint and engagement in the social media space.
Influencer Marketing Initiatives
Launched influencer campaigns that contributed to a 20% year-over-year increase in monthly engagement rates.
Results
- 24% YoY increase in in-store footfall through targeted performance marketing efforts.
- 31% YoY growth in sales, showcasing the impact of digital and performance-driven marketing.
- 43% increase in Instagram followers and a 50% rise in Facebook followers, significantly boosting brand engagement.
- 35% YoY increase in engagement through TikTok and Instagram Reels.
- 20% increase in monthly engagement rate through influencer-driven campaigns.
Conclusion
This case study highlights how a data-driven digital marketing strategy, combined with performance marketing and social media innovation, can drive significant growth in brand awareness, customer engagement, and revenue.